ALEXIA ADMOR
Alexia Admor
www.alexiaadmor.com
Business Challenges:
Alexia Admor, a renowned fashion brand, set out to grow its presence in boutique retail, focusing on establishing partnerships with independent boutiques across the U.S. The brand faced several challenges:
Identifying boutiques that matched its values and target demographic.
Building sustainable and long-term relationships in the highly competitive boutique retail sector.
Managing a large volume of potential boutique leads while streamlining the sales process to adapt to a new CRM and sales platform (NewOrder).
Solutions:
E-Com Fashion implemented a robust Sales Lead and Support Strategy tailored to address these challenges, which included:
Lead Generation: Identified 3,000+ boutique leads aligned with the brand for email and cold-call campaigns.
Sales Team Deployment: Hired and trained two remote sales reps to pursue boutique partnerships.
CRM Optimization: Streamlined outreach and follow-ups using CRM (Customer Relationship Manager).
Ongoing Support: Weekly consultations and performance reviews for continuous improvement.
Monthly Reporting: Detailed reports tracked key metrics, offering insights for real-time strategy adjustments.
Measurable Outcomes:
After just three months, Alexia Admor saw promising results, achieving early sales despite typical 3 to 8-month B2B sales cycles in the fashion industry. This early success underscored the strategy’s effectiveness in penetrating the vertical market.
Lead Growth: The lead pool grew from 845 to 5,795 within the first three months of outreach, demonstrating the scalability of the lead generation process.
Enhanced Engagement: Outbound calls increased by over 30%, with a significant rise in lead responses and interest levels.
Improved Sales Pipeline: Enhanced lead quality and engagement led to more qualified leads progressing quickly to media requests, product line sheet inquiries, trade show interest, negotiations, and early-stage sales—outpacing industry norms.
CRM Setup: A comprehensive CRM system was developed, allowing the team to efficiently track, organize, and nurture thousands of leads, ensuring effective follow-ups and engagement.
Custom Landing Pages & Media Kits: Tailored landing pages and media kits were created to boost conversion rates by providing a professional, personalized experience to potential partners.
Early Sales Success: Despite the industry’s longer sales cycles, early sales were achieved within the first three months, signaling a promising start.
Long-Term Value: The project laid the groundwork for future success by introducing the brand and its products to new businesses, establishing valuable relationships that will drive long-term growth.
Conclusion:
This sales initiative proved highly effective, delivering early sales and significant lead growth, successfully positioning Alexia Admor within the boutique retail sector, and establishing a foundation for long-term growth through increased brand visibility and valuable new partnerships.
