Exciting news for struggling businesses in NYC's Fashion Garment District! The Garment District Alliance (GDA) has renewed its Business Development Collaborative (BDC) program for the third year, offering FREE funded services to help them get back on their feet following the pandemic's impact. As part of this initiative, E-Com Fashion is stepping up to provide e-commerce services to 35 selected Garment District businesses. This is an amazing opportunity for businesses to get the support they need to grow and succeed.

Learn more about the services that E-Com Fashion is delivering this year under the GDA's BDC program below. Don't miss out on this incredible opportunity to take your business to the next level! Apply today here: https://www.e-comfashion.com/gda-special-program

E-Com Fashion’s Program Service Offerings

1. 1-on-1 Consulting (E-Commerce / Digital Strategy)

2. Online Educational Resource Library Access (OERL)

1. 1-on-1 Consulting

To ensure that your 1-on-1 session is as productive as possible, we kindly ask that you choose from the available consultation topics that interest you. This will help us better understand your needs and tailor the session to your specific goals.

Thank you for your cooperation, and we look forward to working with you to achieve your objectives.

1. Automation Tools

2. Third Party Service Integrations

3. Growing Your Team

4. Program Management Tools

5. Lead Generation Strategy (Email)

6. Social Media / Influencer Marketing

7. SEO Optimization (Website Audit)

8. Individual / Team Training

9. GDA’s Business Development Collaborative Program Partners

10. Meta (Facebook / IG Paid Ads)

11.Creative Content Writing

12. E-Commerce Development Basics

13. Online Digital Marketing Strategies

1. Automation Tools

   Automation tools can simplify work processes, save time and resources, and improve results by utilizing specialized applications. Social media platforms like Facebook and Pinterest, as well as newsletters, can greatly benefit from automations. We will show you how to optimize your workflows and focus on growing your business with simple automation improvements to your online store and marketing efforts. For more advanced users with larger budgets, we can also recommend paid third-party applications. Let us help you streamline your operations and achieve greater success today.

2. Third Party Service Integrations:

To elevate your customers' experience, it's worth considering integrating third-party service providers into your website and business. Incorporating services like insurance, delivery, analytics and sale conversion optimization can result in a more comprehensive and streamlined experience for your customers. This can significantly boost customer satisfaction, leading to increased brand development, repeat purchases, and overall business performance. Even if you're a smaller business, don't shy away from exploring third-party vendor integrations - they can be a game-changer for your business.

3. Growing Your Team

In times of economic downturn, many businesses may struggle to afford hiring a full-time staff. Fortunately, there is a cost-effective solution available that involves searching for and hiring skilled contractors for specific projects or work. In this way, you can obtain the necessary expertise without incurring the expenses associated with hiring a full-time employee. Our guide will provide you with useful insights on how to search for and identify qualified contractors who can provide affordable and high-quality work. We will also consider working with interns for additional support.

4. Program Management Tools

Large businesses operate like well-oiled machines, thanks to program management tools and processes that enable efficient team collaboration, time management, and transparency. By adopting program management software like Jira, businesses can streamline their operations, achieve better outcomes, and remain competitive. Let us show you how to use Jira to track tasks and improve team workflows.

5. Lead Generation Strategy (Email / LinkedIn)

We can help you discover fresh leads by leveraging email and LinkedIn. With our newly acquired business contact database, we have access to thousands of potential businesses that you can reach out to. This opens up exciting opportunities for lead generation, and we're eager to assist you in exploring them.

6. Social Media Influencer Marketing

Allow us to assist you in incorporating influencers into your marketing strategies. We can create a tailored campaign using Shopify to generate influencer discount codes, enabling you to track sales and measure the campaign's success. Additionally, we have access to an extensive influencer database that enables us to select the perfect influencers for your brand, ensuring that your marketing objectives are met.

7. SEO Optimization (Website Audit)

We offer a comprehensive website audit service that will provide you with valuable insights on how to improve your online visibility. Our audit will highlight the areas that require attention, giving you a roadmap to enhance your website's performance. While it will be your responsibility to execute the changes using your internal team or a third-party agency, our audit report will equip you with the fundamentals of SEO and its importance in your ongoing digital strategy.

8. Team Training Workshops

Let us equip your team with a combination of basic and advanced strategies on how to use specific applications to your advantage. select from a range of topics, including using Shopify to create an e-commerce store, organizing and merchandising products using Excel spreadsheets, developing annual marketing campaigns and processes, using paid ads Meta (FB and IG) marketing, and much more. By enrolling in our training program, your team will gain the knowledge and skills they need to excel in their roles and achieve your business objectives. Perfect for Shopify website beginners.

9. Meta Marketing (Facebook / Instagram Paid Ads)

Facebook paid ads marketing is a form of online advertising where businesses pay to promote their products or services on Facebook to a specific audience. Businesses can customize their campaigns and set specific parameters for their target audience based on demographics, interests, and geographic location. Facebook ads can appear in various formats across different areas of the platform, and the cost of running an ad campaign depends on factors such as ad type and competition.

10. GDA’s Business Development Collaborative Program Partners

GDA partners with top organizations to offer funded services to Garment District businesses, including workshops, education, certifications, consulting and much more. FIT, Pratt, Kent State, E-Com Fashion, Itac, and Shifter are among the BDC program partners. Businesses can benefit and grow from these funded services.

11. Creative Content Writing

Creative content writing aims to entertain and inspire readers while promoting a message, product, or service. It's an integral part of digital marketing and used by businesses, individuals, and organizations to connect with their audience and build a brand identity. Our services can improve or create content for various mediums, such as websites, brochures, press releases, newsletters, and more, with a total of three pages and one to two paragraphs in length(2 pages or 1000 words).

12. E-Commerce Development Basics

Looking to sell your products online? Let us help you set up your Shopify store! We'll guide you through the entire process, from selecting templates to creating product pages, and even show you how to set up a low-budget photography studio using just a Lightbox and iPhone. You'll also gain essential knowledge on must-have software such as Google Analytics and integrations with Pay Now-Pay Later apps, and more. Start selling online today with confidence!

13. Online Digital Marketing Strategies (Marketing Calendar)

During our consultation, we'll explore effective ways to boost traffic to your online store through social media, newsletters, SEO, and landing pages. By utilizing a marketing calendar, we can strategically tailor your promotions to coincide with important high traffic dates. Additionally, we'll discuss the implementation of discount codes in Shopify to further increase conversions. Let's work together to develop a comprehensive marketing strategy that will help drive traffic and increase sales for your online store.

2. ACCESS TO THE OERL

We offer a comprehensive Online Resource Educational Library (OERL) with a wealth of resources available for your business. From free downloads to checklists and tools, these resources are tailored to support your success. We encourage you to take advantage of this valuable collection, which is available to both Garment District businesses and non-Garment District businesses, such as entrepreneurs, students, and craftspeople.  Email us for free access or you may apply using our online application form if you are a non Garment District business.

Interested in joining and receiving E-Com Fashion business support under the GDA’s BDC program?
Learn more and apply here: https://www.e-comfashion.com/gdas-bdc-program

Any questions or feedback, please reach out to info@e-comfashion.com.